He wore luxurious clothing, and was the type of person who seemed threatening without being angry. There was something grimly impressive about him, and apparently, he was in the mid Nascent Soul stage.
He is Bai Hao Father, but doesnt care about him and treated him like a complete stranger.
He was aware of how Bai Hao had been chased down and killed. Not only had he been aware of it, but he had turned a blind eye to what was happening.
He was killed on the orders of Bai Xiaochun by an army led by Chen Hai in Chapter 682.